A proposal · Membership, events, campaigns & CRM — rebuilt
One Platform
for the Chamber
Una piattaforma, tutta vostra.
Everything you run on Glue Up and Squarespace — and the manual work in between — as one system built around the Chamber: your data, your instance, your brand.
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Prepared by Michele De Filippo, PhD
CEO · Midas Analytics · September 2026
What we heard from Edo, Sarah and the team
You run a tight operation.
Glue Up is where the time leaks.
Members are onboarded, events sell out, 109 campaigns went out this year. All of it works — by hand, in four systems that don't talk to each other.
Membership is manual, end to end.
Google Form → Glue Up → Squarespace: the same company typed three times. Invoices reconciled by hand. Cheques that arrive with no name on them.
Every event is built twice.
Once in Glue Up, once on the website. A walk-in can't be recorded without an email. The check-in app drops offline mid-event.
12,000 contacts you can't clean.
A 1,000-contact upload cap turns one cleanup into a dozen batches. Every EDM counts against an allowance, per recipient. Bounces you can see but can't fix in place.
The work between systems lives in inboxes.
Tasks, the project pipeline per member, sponsorship contracts, the yearly directory e-book — all tracked by hand. Glue Up's AI drafts a paragraph; it never proposes anything.
What this project is for
One platform. Zero double entry.
Built for ICC — sold to every chamber.
Your team gets its time back.
The shift
From four systems and a Google Form to one.
Today · one new member
Google Form
Company, logo, description
Glue Up
Edo creates the application & invoice
Squarespace
Directory page built again
Bank / cheque
Reconciled, then "add payment"
Every change
"Please update our representative"
Tomorrow · the same member
Edo sends an invite
One screen: name, company, email
Member registers
Profile, logo, industry, contacts
Pays by card
Stripe · reconciled on the spot
Everything updates
CRM · website · directory · e-card
4 → 1
systems to keep in step
5 → 0
manual steps per new member
days → min
from "yes" to live on the website
What we build
Three apps. One database. Yours.
Admin app
01Membership & invoices · events & check-in · campaigns & CRM · pipeline, tasks, e-sign · AI inside
Members app
02Members serve themselves — every change flows to the CRM and the website
Website
03Squarespace rebuilt on the same data — never typed twice
One database — in your own dedicated environment
Phase 1 · feature by feature
Everything Glue Up does — plus everything it doesn't.
| Feature | Glue Up | Phase 1 |
|---|---|---|
| Membership | ||
| Applications, categories, auto-invoice, renewal reminders | ||
| Invite-only self-registration & card paymentNew | ||
| Auto-renewal by card, cancel any timeNew | ||
| Members edit their own profile → CRM & websiteNew | ||
| E-member card · up to 11 contacts per company | ||
| Members directory e-book, one clickNew | ||
| Events | ||
| Event pages · member / early-bird / group tickets · promo codes | ||
| Capacity, approval, pause, cut-off, waitlist, transfer to a colleague | ||
| QR check-in that works offline & syncs laterNew | ||
| Walk-ins recorded without an emailNew | ||
| Stripe payments, refunds, event P&L, post-event survey | ||
| Event page on the website is the same pageNew | ||
| Feature | Glue Up | Phase 1 |
|---|---|---|
| Campaigns & CRM | ||
| EDM & newsletters · templates · scheduling · event RSVP | ||
| Opens, clicks, bounces — per campaign and per contact | ||
| No contact allowance, no per-recipient billing, no upload capNew | ||
| Clean the CRM in place — edit, merge, unsubscribe, one clickNew | ||
| Segments by industry, membership, event history | ||
| Every interaction on the company page — emails, tickets, invoices | ||
| Team | ||
| Project pipeline per memberNew | ||
| Tasks with email notifications | ||
| E-signature for sponsorships & contractsNew | ||
| Plan of the year — every event on one calendarNew | ||
| AI inside — drafts EDMs & event copy, answers questions on your CRM, flags members going quietNew | ||
Invite → register → pay → live. In minutes, not days.
1 · Edo invites
Name, company, email. Still invite-only — a privilege, not a sign-up form.
2 · Member registers
Company, logo, industry, description, up to 11 contacts — once, by them.
3 · Pays by card
Stripe link on the invoice. Paid = active. No "add payment", no matching.
4 · Live everywhere
CRM, website directory, e-member card, campaign lists — updated together.
Renewal on autopilot
Card on file renews each January under the terms they accepted. Cancel any time; price changes announced in advance. Refund is one click in Stripe.
Card by default, transfer if they must
Today: 0% card, 30% cheque. Stripe's 3.4% replaces Glue Up's 4.6%, and can be passed on as a processing fee. Transfer stays for the corporates that insist.
Members keep themselves current
New representative, new address, new logo — the member changes it, every change is logged, the website and the directory follow. No more update emails.
Build the event once. Everything else follows.
Create
Date, venue, capacity, approval on/off, cut-off, pause.
Tickets
Member-only, early bird, group, promo codes for included tickets, transfer to a colleague.
Publish
The website page is the event page. Campaign and RSVP from the same screen.
Check in
Scan the QR on a tablet. No Wi-Fi? It queues and syncs. Walk-ins added by name only.
Close
Survey to those who came. P&L, show-up rate, campaign clicks — one report.
Sarah's double entry
0
event pages built twice — Glue Up and Squarespace become one page
At the door
Offline-safe
check-in keeps working when the venue's Wi-Fi doesn't; a walk-in needs a name, not an email
Money
Stripe
card, refunds, group invoices — handled by Stripe. Bank transfer and cheque still recorded by hand, with proof attached
12,000 contacts. No caps, no batches, no blind spots.
Campaign report · your Glue Up numbers
this yearCampaigns
109
Contacts
12,000
Fix in place
Campaigns tied to events
Invitation, reminder, RSVP — from the event itself. Newsletters and partner EDMs on their own.
Telemetry you keep
Opens, every link's clicks, bounces, suppressions — per campaign, per contact, on the company page.
Segments, not spreadsheets
"F&B members who haven't attended an event this year" — a filter, then send. No Excel rework.
No allowance to run out of
You pay for hosting, not per recipient. Import the whole 12,000 in one go; export any time.
Your Glue Up numbers this year. The target: bounce rate down, quarter on quarter.
The work between the systems, finally in the system.
Project pipeline per member
What you're doing with each company: events, sponsorship, business matching, translations — on the company page.
Tasks with email nudges
Sarah assigns "post this on Thursday"; the owner gets the email; Zohra sees the board. Salesforce-style, without Salesforce.
E-signature, built in
Sponsorship and service contracts sent as a link, signed and time-stamped, filed on the company page.
Plan of the year
Every event, mission and campaign on one calendar the whole team sees — draft, published, done.
AI inside
Drafts the EDM and the event page. Answers "which F&B members haven't renewed?" Flags members going quiet before renewal. Glue Up stops at the draft.
Then accounting, missions, mobile — one platform, truly.
The go-to system for everything the Chamber runs. Scoped with Zindy and Zohra at Phase 1 close.
Accounting
Invoices and receipts for everything — memberships, events, services. P&L in the Hong Kong layout and the Italian audit layout, from the same ledger. Xero switched off.
Missions
One repository per delegation: the companies, the documents, the contracts, the invoices. The visiting companies get their own access.
Mobile app
The members app in the pocket: e-member card in Apple / Google Wallet, event tickets, check-in, member promotions.
AI copilot
Proposes, not just answers: who to invite to which event, which members are going quiet before renewal, a first draft of next year's calendar.
The build plan · Phase 1
Day 91: one platform live — well before Glue Up runs out.
What we'll need from you, to start
A short list.
An NDA and SA
We need to know the Chamber's operation properly to help — the NDA and the service agreement let us in.
The Glue Up export
Contacts, companies, memberships, invoices and events history — plus admin access to Squarespace and the Google Form.
Your Stripe account
You already have one. We connect it — every membership and ticket payment lands in the Chamber's own account.
A few hours of Edo, Sarah, Zindy — and Zohra
At kickoff and at each touchpoint — so the platform fits how you work, not the reverse.
The value · 1 and 2 of 3 · the cost to beat
What Glue Up really costs you: ≈ HKD 732,000 a year.
① The tools · per year
DocuSign and Monday.com are the tools you were pricing to fill Glue Up's gaps. Glue Up's ≈ 4.6% online-payment fee is on top.
② The hours · per year, of 1,920 each
Time spent typing, matching and re-doing — at HKD 300 / hour and 160 hours a month. The share of each role that the platform takes over.
① + ② · every year
≈ HKD 732k
tools and hours, paying for the way things run today
① + ② · over two years
≈ HKD 1.46M
the cost this platform has to beat
HKD 7.80 / USD · Glue Up USD 7,000 · Xero USD 50 / mo · DocuSign USD 25 / mo · Monday.com USD 12 / seat / mo
Economy of scale · the value, 3 of 3
Built for ICC — sold to every chamber.
The market · who can buy it · ① + ② = 128 chambers
① Hong Kong chambers
42 on InvestHK's list
■ ICC · ■ the 15-chamber scenario · all run the same membership–events–EDM loop
② Italian chambers abroad
86 · 64 countries · 21,000 members
Rome, 8–10 October: the 27th Secretaries General meeting — ~80 chambers in one room.
The revenue · what those chambers pay ICC
The founding-chamber model · proposed
USD 4,800
per chamber, per year — less than a typical Glue Up plan, with the website Glue Up sells as an add-on, and no allowances
100%
of the licence is the Chamber's to invoice — Midas's per-chamber run & support is set in the SA
1
introduction is all ICC does — Midas hosts, onboards and supports each chamber
From ① + ② · licence revenue to the Chamber, per year · USD 4,800 each
30 of 128 — fewer than Hong Kong alone has. ① first, ② as the second wave; the platform speaks Italian on day one.
What you're investing in
One build. One platform.
One-off · 13-week build · Phase 1
HKD 240,000
Fixed price, paid on acceptance of each touchpoint. Stop after any one — you keep what's built, and your data.
Then · run & support
≈ USD 30,800 build · USD 310 / mo at HKD 7.80. Effective build cost after the Hong Kong R&D deduction → next slide.
What's included
- All three apps — admin, members, website — on one database in your own dedicated environment
- Migration of 12,000 contacts, companies, memberships, invoices and events history from Glue Up
- Two weeks of UAT on a real month, in parallel with Glue Up, before cut-over
- You own your data, instance and brand — exportable any time, perpetual licence to run it; you resell it under your name; Midas owns the code and hosts every instance
Financial incentive · Inland Revenue Ordinance (Cap. 112), Schedule 45
A 300% R&D deduction — worth up to HKD 118,800.
Midas is a Designated Local Research Institution — so the build fee qualifies for Hong Kong's 300% enhanced R&D deduction under Schedule 45.
Build cost after the deduction
from≈ HKD 121,200
From a HKD 240,000 build — up to HKD 118,800 (~50%) back through the deduction.
Basis: IRO (Cap. 112) s.16B & Sch. 45 — fees to a DLRI are "Type B" R&D expenditure, 300% deductible on the first HKD 2M. Midas Analytics Limited: DLRI No. D041, renewed 11 Jul 2026. What it is worth depends on the Chamber's own profits-tax position — chambers are assessed on non-member income (events, services, sponsorship); the two-tier rate is 8.25% on the first HKD 2M of profits, 16.5% above; unused deductions carry forward. Confirm with your tax advisor. IRD guide · Cap. 112
1 of 67
Midas is one of only 67 limited companies in Hong Kong designated as a Local Research Institution — the designation that unlocks the 300% deduction.
The value · all together
As is, or to be: the same three years, two ways.
2027 · year 1
2028 · year 2
2029 · year 3
− HKD 2.2M
three years of the same bill — and Glue Up's price rises with your contacts.
New chambers: 5 in 2027, 15 in 2028, 30 in 2029, each paying USD 4,800 (HKD 37,440) a year.
Live by February · 5 chambers
15 chambers
30 chambers
+ HKD 2.2M
net by 2029 — HKD 4.4M better than as is, and the platform is yours.
Cumulative position, HKD
━ as is ━ to be
From here to kickoff
Three steps to start.
A simple path from your green light to the first touchpoint — with 1A in your hands four weeks after kickoff.
Green light.
A short call when Zohra is back in mid-October: walk through this plan, shape the scope together, agree the founding-chamber terms.
NDA & SA.
Midas circulates the NDA and the service agreement with the Phase 1 statement of work. You sign — about a week.
Kickoff & Week 0.
You hand over the Glue Up export, Stripe and Squarespace access — and the build starts. Live before Glue Up's term ends.
Grazie.
One platform. Zero double entry.
Built for ICC — and sold to every chamber.
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